Influencer Status – Reviewing Ravines Wine Cellars

A lovely, 20 something, social media manager of a winery, reached out to me with a desire that I would review some wines for her.

I thought that was funny.

She told me it was because I was a “Wine Influencer”. Yes, she really said that.

I Google’d (ha ha) the definition of an “influencer”. The first thing that popped up was a website focused on “How to Up Your Influencer Game” – spotlighting, or really selling me, Influencer marketing software. I can’t make this up. From what this website was telling me, my opinion now needs a marketing platform, a nice wardrobe, maybe some new boobs, a guide on relationship management, and much much more. I’m semi used to this thought process; starting something from nothing, being an underdog, and speaking a coded language- that is not popular and highly judged- is an every day thing in my world. What I LOVE about social media, or just starting a conversation about wine, is watching the build. When you are the witness of someone developing skills with out TELLING them how to do it – asking open ended questions, being observant, and by holding their hand down the road of discovery – – – – that’s golden. That is causing effect, that is changing behavior, and that is where my heart flutters.

So, I told this lovely social media manager at Ravines Wine Cellars that she could count on me to give my honest opinions and perceptions of a lineup of wines from the Finger Lakes.

And then I called the POD, cooked up a charcuterie board, and made them pose for pictures (I know, I am annoying). Most importantly, I wanted their opinion too.

Here we go: https://ravineswine.com

Let’s take a moment to think – where are we in the world, why is this important, and how is this fun:

Location; In, around, through, and expanding upon Seneca Lake, NY. “Stored heat is released from the deep lakes during the winter, keeping the local climate mild relative to surrounding areas and preventing early season frost. Most vineyards are planted on steep hillsides overlooking the lakes, which help provide the vines with good drainage, better sun exposure, and a reduced risk of frost.” (thank you Wikipedia) Soils in this location – excellent slope and drainage giving wines a leaner profile with pretty floral notes and a racing mineralality – I absolutely love that in Riesling and all white wines in general.

The Ravines Family – European Winemaker with a wife that is a chef. As soon as I read this, I just KNEW I would be experiencing wines of character, and wines that speak to all the senses. Morten Hallgren (winemaker) calls his approach “transparent winemaking”; he looks for a “vine balance”, in this world we live in, through sustainable practices. He is responsible. He is thinking of not just his future but the future of the land he cultivates. Thanks Morten.

What did we taste:

2017 Dry Riesling –

2017 Chardonnay

2018 Cabernet Franc

Final Thoughts; I like these wines, I like these people, I like their responsible and authentic approach. I also like the idea I could GO there at some time in my life. (not right now friends – Seneca Lake isn’t going anywhere, and can wait for me.) The wines are straight forward, and there is something for everyone. You can’t always say that with a line up. Was every wine a winner? Eh, so so – but what do you expect. I am so happy with this wine discovery, and I thank that 20 something social media manager for bringing these wines into my life. (And look at you creating a new marketing platform for your job. I’m impressed missy) As far as the influencer part, I’m not buying it yet – but, let’s see where this river flows…

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