Quite often, at a wine tasting, a consumer will ask me what my favorite wine on the table is. I never have a good answer for this mainly because I see wine differently than you… More
All day long I pontificate and stress to wine buyers what their consumers will be wanting, thinking, and craving. I’ll link in my features and benefits with what my main focus and priority product is, I’ll give my pitch, and close like the master I am.
Does anyone like this stuff in the first place?
That fact buzzes in my head. When did we leave out the human connection to a brand, a grape, a pretty label? In all the marketing decks I study (ok, skim), there is Nielsen data, statistics on market profitability, and so on and so on. What I want to know is who is drinking it and what do they think?
I’m not attracted to over-blown wine snobs; they turn me off. I want authentic, solid, and positive people going in the same direction I am. I also want minds that look at both sides of the coin, outside the box, and well, can tend to be eccentric. Anyone that finds pleasure lifting a ton of weight for two hours in a hot gym after a full day of work is hired as a reviewer for Wine Girl Gone Wild.
Acacia Pinot Noir was in my wine bag that day, and I knew it would be a hit with this crowd. Why? Everyone loves this grape. The wine seems to hit all the high points of flavor wine drinkers are looking for. This Pinot Noir is from California; bolder fruit, medium body where others may tend to be lighter. The texture is rich and inviting. In past blogs, I discussed feeling a wine during the tasting process; where does it go on my palate, what is tugging at my senses, and how does the wine linger after I swallow it? All elements that come alive with Acacia Pinot Noir, and reasons that attracted my reviewers. California Pinots also give me a spice at the end; a harvesty warmness that makes me feel at home.
Go Here: Buy Rite Wine and Liquor; 650 Shunpike Road, Chatham, NJ. Ask for PJ. He just purchased enough Acacia Pinot Noir to last him throughout the season. (unless you buy it all…)
Have This In Your Purse: Around $20.00. You may find a sale, and you most likely will come October. DO NOT BUY A BY ACACIA – this is a different wine. The wine we tasted in this blog is the Acacia CARNEROS Pinot Noir. Just show them the blog.
To see what really happened in the gym, check the video below.
A big shout out to Brazen Athletics for allowing me to take advantage of your members and coaches after a grueling barbell club evening.
Brazen Athletics – Brazen Athletics
Fairfield Location – 1275 Bloomfield Ave (Pio Costa Complex) Fairfield, NJ
Hoboken Location – 1317 Willow Ave, Hoboken, NJ
I don’t jump out of bed with the desire to spread wine love all over the state of New Jersey.
On the contrary, I can’t seem to get out of bed lately. I’ve never had life weigh me down like this before; work, family, death. Yeah, death. As much as you prepare yourself for a loss, it never seems to soften the blow. I hate to make this about me, but my senses seem to be laying on my skin, and my emotions I am putting in a jar. We will deal with those silly emotions later. (probably with a therapist)
So what happens when we are in this state of mind – who the heck wants to get off the couch. My couch is where I finally end the day, relax, become a child again. It took my friend Genelle three days to convince myself and another friend to take a “road trip” to Brooklyn.
To Brooklyn. You realize this is about an hour away. My mind cancelled about three times, I came up with a bunch of excuses, but decided to suck it up and go. Please kiss your friends that make you do things you don’t want to do. Praise them, keep them close, and celebrate them every chance you get. What a great day we had.
The intent was to see our friend compete in a Strongman (well, Strongwoman) competition at Brooklyn Athletic Club – really great box. She killed it, we screamed our faces off in support, and then we were hungry.
Next door, literally a few steps away, was a STUPID COOL rooftop experience; Berry Park. We weren’t looking for fancy, or a change your life culinary experience. A few cocktails and a sandwich fit the bill.
Then the sun came out – then the beer arrived – then the laughs, stories, release of tension could happen. Why am I not exploring? Why am I not curious about life outside my shell? Lesson learned; get out, pack a snack pack, grab your girlfriends, and road trip the hell out of life. Summer project; do things you wouldn’t do. I just signed up for a crossfit competition in June. I hate crossfit competitions. At 45 years old, I am competing in a crossfit competition. And, so it begins…
What we ate: Like I said, nothing fancy. Fried pickles a must; probably the best we have ever had. (and we are experts at the fried pic experience). Burger hit the spot, but the fries could have been better. (not worth the calories) Steak and eggs were on point, and an avocado BLT was well done. Who doesn’t like an avocado…
What we drank: Great beer list; totally funky. The wine list? Eh – ok. I feel like they were trying to hard for the hipsters. My friend’s sauvignon blanc was way to grassy with very little balance but loaded with acidity. I can’t even remember the name; that’s how much I liked it.
Would I go back: Well, maybe. Berry Park is right in the heart of Williamsburg: hipster central. Nothing against these lovelies, and no judgement. I just feel like I was in a episode of “The Hunger Games” where this little group of people were sectioned off and told to walk and dress the same. Very strange feeling.
If you and I are friends, you are probably one of about five people.
This is true of most of us; keep your squad close and all others, well, at a nice arm’s length distance. I don’t want to sound bitter, mean girly, or elitist. I want to come to you, as always, with the truth. I don’t like a lot of people.
I love people, and I am in a very loving kind of career that is people centric. That may be why I am black hearted with promises of BFF-isms and “let’s bare our souls” conversations. I’ll smile through it, laugh at the right moments, but I gotta say, I’ll forget about our conversation in about 5 minutes.
This is when I’m “on” by the way; when I am at a wine dinner entertaining. Because that is about 90 percent of a wine dinner; entertainment. If you think people are coming there to learn from me, then save your money. And, can I tell you, I am so good at making you feel like we have a burning lifelong bond. It’s just so under-fulfilling, and I think it is cracking my heart a bit.
Dinner with a great retailer (now this guy is cool) and his collector customer’s got to me this week. I tasted these customers on eight wines, all good, some great, some better than great. I was the perfect host; I told jokes, stories from my own life that may have seemed personal. (nothing I say in a wine dinner is even close to personal – illusions, all of it), I conveyed loving ideas of California on a cool April afternoon at the winery; sipping chardonnay, watching the grapes grow…I’m making myself vomit. My audience’s response? “Go open another bottle; we need to drink more”.
This is not the Wednesday night of my dreams, but is a reality. If you find 1 person in about 10 that your are connecting with at a wine dinner (or life for that matter), you are lucky. I did find that one woman, and she bought 12 cases. I earned my keep that evening, but lost a little part of my psyche.
However, you came here to learn something, didn’t you. Ok, lessons from this dinner:
- My friend Al is a true gentleman and professional, and has a few stores (coming soon; Kearny location):
Clifton Commons Spirits and Wine: 132 Kingsland Rd, Clifton. If Al isn’t there, ask for Babu.
Little Falls Liqours: 315 Main St, Little Falls – I buy my beer here. Great selection of whiskey and bourbon in the back of the store. Don’t let the size of the store fool you.
- You need a starter: An audience needs wine in their hand as soon as they walk in the door. If not, they will feel like this is a waste of their time. I like to serve something light, pretty, not to serious, low alcohol, and a conversation starter. I went with Matua Rose – a rose of pinot noir. Good fruit, pretty color, fun, palate cleansing, and a good prop to hold during simple friendly exchanges. We have enough serious crap in our lives: the beginning of a wine dinner should be a little get-away from that nonsense.
- Pinot Noir will always be the winner for food and wine pairing; Everyone likes this wine. You cannot go wrong. It will pair with most all foods. Stick to California selections to be safe, and venture to the French stuff for a little sass.
- Cabernet Sauvignon is always a winner; But watch out. You may feel like you need to spend a lot of money. The Cab that everyone went back to this evening was the cheaper one. Why? It was easy to drink, but had all the qualities of a great Cab; abundant fruit, great tannic structure, finesse, style. My selection for the evening was The Stag – and you can find this at Al’s store.
- You always need a sleeper – I will consistently pack a wine that I think is good, but that no one would touch on their own. Now, this is risky. If played well, you come out looking like a rock star. I had my audience try Chateau St Jean Chardonnay; again, not to expensive, but not something that “experienced wine people” (I write this with a side smile) may reach for. If you find a wine with balance, this move will turn out well. Ask Al for something off the beaten track. Don’t spend more than $20. Be honest with YOUR audience and let them know this may be a flop. You may surprise yourself.
- Where was dinner? I highly recommend – Salute in Montclair. Affordable, gluten free pizzas, brick oven pizzas, beautiful fish, homemade pasta, everything fresh…a winner.
Its seems like a chore to brainstorm ideas with my colleagues.
It’s not malicious, this I know, and I am privy to the non sharing club myself. Some thoughts – “She will ask me questions about wine I can’t answer” or “She will steal my idea and make it better” (this actually happened, and is a terrible feeling that doesn’t go away) or “She will get ahead with this idea and I won’t” or, well, you get the drift. I think that is rubbish. Here is my attempt to start a new area of my blog called “Sharing is Caring” – specifically because it is. You can look at my ideas and laugh behind my back, or take them as your own and cut me out of the picture. Both are legit, and are up to you. But here I am, marketing weirdness and all, coming at you with a few wine lures and seductions – enjoy the show.
This one doesn’t set the world on fire, but was pretty successful. I sell a lot of rose, I mean, a lot – and rose is the “it” girl of the wine world right now. They all have a different feel to them, come from different places, have completely different applications. I lumped them all together into one in store tasting and called it “Rose Day“. Told you, sounds boring. It’s all in the performance people. A few of my tools:
- I created a description card for each wine, with the background of the card matching the pink in the bottle. Took me about 30 minutes. Instant pull to my audience; visual connection telling them each wine will be different.
- Next, I schooled my tasting ambassador about the difference between white zinfandel and rose. If all she did was repeat this story to each customer (which she did), we were golden.
- I emphasized that all four wines have different grapes in the bottle. This fact again drove home the notion that this was not the “white zinfandel” they thought they were about to consume, but rather a REAL wine. (said with eyes rolling).
- I had my tasting ambassador pick her favorite on the table. This gave her ownership. When the customer couldn’t decide, I would hear her say “This is the one I would go home with”. Sale, sale, and sale.
- I picked a great day to perform this tasting; the day before Easter Sunday. Packed store, customers there to buy and buy big, gift giving, and I can go on. Don’t be the girl that sits in a store tasting a $50 dollar bottle of wine during the Super Bowl. Major fail.
Those are the top five, and may seem obvious. You also may be saying “Why take the time to blog about an obvious in store tasting idea”. I wrote this because it’s so obvious and yet I HAVN’T SEEN IT DONE! No one is investing, even this small amount of time, in putting in the “doing” of a in store tasting. Even the fact I showed up stunned the manager of the store. That speaks volumes. Go to your tastings, lend a hand, say hello, have a one ounce drink, and go home.
Where did I do this tasting– Stew Leonards in Clifton. Ask for Gina or Mario. There is a bunch of wine in this store, and it may seem intimidating, but just ask for help. And stay away from the chocolate covered pretzels; your waistline will thank me later.
How did I create my wine cards – I signed up for Picmonkey – an online tool that is meant to be used to manipulate photos, but I use it for all my marketing needs. Cheap and cheerful.
It’s been a while, and I’m going to sketch out why. Here, sitting in my PJs, about 10 pounds overweight, swollen by all the wine I have been drinking, and dazed by my own existence – here we go…
Last night, I watched a live Instagram feed powered by my friends from @close.the.gap.
Shameless plug – follow follow follow these five women and their conversation on what it means to be strong, be beautiful, be feminine. The struggle is real, they are real, and they make looking in the mirror a little easier. Bravo ladies.
This was an “Empowerment to Women” discussion that took the audience into a talk on success and how we portray our success on social media. An audience member, who is a musician and trying to promote herself as such, told a story of how she became terrified by her social media audience. First of all – I don’t know her posts, her content, her intent. I have not done research on this women, and do not want to make her a monster. However, this got me thinking. Is this real? Do you see truth or what I want you to see? Do I have a responsibility to show you my side as it authentically rolls itself out, or should I selfie the hell out of my blog.
I wanted to say to that women – dummy up girl. Social media to most people SHOULD BE A GOOD TIME. To those of us that would like to take it to another level, another career, express a voice; we gotta go the distance. I have had haters since the moment I have opened my mouth in this world, and may have you spewing mad comments right now. So do it. Go for it and get it out. My responsibility, and let me say that word again, responsibility, is here and beyond. If this woman had nightmares and the shakes because of a Facebook post (that she penned herself I may add), then, hey, I take it all back. Do you, but do think about your direction.
That was part of my absence; I needed some Susan wine time. I needed to focus, concentrate, and generate some really good content into my work life – without noise that social media can create. Let’s go to the documentation, shall we?
- Organizing a dinner can suck, but performing the dinner can suck more and be a rewarding experience – all at the same time. I usually don’t eat at the dinner, rather shovel food in my mouth without thinking when I get a quick moment. Never good for the clean diet of my dreams. I did sneak in some time with my tribe (necessary to keep me sane), and would grab a meal from @navarritoshomemade – clean Latin inspired meals packaged and ready to go. These meals saved me and my mind. Find the website here; Navarritos Homemade – and like them on instagram!
- Invasion – winemakers take New Jersey! I have a love/hate feeling come over my whole body when I hear a winemaker will be coming to town. They are work, more work, fun, but work. For some reason, they all decide to tackle NJ at the same time. That calls for a whole lot of activation, and a whole lot of being social, selling, and follow up. Whew – survived and proud of it. (and made lasting relationships with exciting and intelligent souls. Damn, lucky girl)
…and then, in the middle of my crazy life, New Jersey decided to throw a major food and wine event at Crystal Springs Golf Resort. This food and wine show is a MUST to anyone out there ready to celebrate great chefs and wineries. I seem to ‘push the envelope’ a bit on marketing my brands. Every year I stand on a edge of “should I really do this” – ask for forgiveness, right? (by the way, you are all coming next year…)
There is so much more to share, and I will. Stay tuned please; I promise to get on a posting cycle: outlined already in my bullet journal; did you think I didn’t have a bullet journal? (if you would like a sneak peek, let me know) I would love to hear some feedback, or get into some conversations on questions you may have out there. Let’s create a theater of wine thoughts together!
I told you in the beginning I would be nothing but honest, so here it goes; I rehearse before I speak to you. Not kidding. I’ll give a speech in my car, in the shower, right now as I’m writing this, mostly to no one who is listening. I do that because I don’t trust my words. I have calmed down IMMENSELY since my youth, but still have not mastered getting my point across. I speak to much with my gut, and I don’t think people want to hear gut talk; to messy.
So I rehearse, and I usually wind up not speaking a word of what I rehearsed. But let me tell you, its really good. So good that you would think I was intelligent, an analytic, someone whom should write books or give speeches on human identity. So what throws me- a side glance, an individual that just doesn’t jive with me, a fleeting smirk; do you think I am wrong, ugly, inappropriate with poor wine choices….
Surrounding myself with people that are cushions also effect me; sometimes for the good, and sometimes, well…. Lunch with some great industry guys effected me. I went with all good intentions of showing a new wine, gaining respect, swapping New Jersey sales war stories…and it happened. To the guys, it was a great lunch, but to me, I was awkward and felt a shift. I stumbled in front of an obstacle in the way, made a little funny that no one thought was funny but me, and probably gave away a secret that was as plain as the nose on my face. None of that happened, but I’m still fantasizing about it two days later.
I showed a new wine; The Stag. Amazing, strong, sexy, inviting, and excepted by my audience. We ate a ridiculous amount of food. Drank even more wine. And thank god for that wine; what a great smoke machine for my emotions. The guys are stellar, good people, generous, and are willing to follow my lead. So here I go, I’m leading, but still feel like the blow up doll in the corner.
What we drank; The Stag – Great Cab, well, blend from the North Coast of California. 78% Cab to be exact; the rest a little bit of Merlot, Malbec and Petit Verdot. The “North Coast” can be so, well, looming of a description. A lot of this fruit is sourced from the Red Hills in Lake County; this area produces very elegant but concentrated wines, most likely due to the volcanic soils present in the area. Truly a special place, and a fairly new American Viticultural Area (AVA for short – this is an area of California, with specific boundaries, that speaks to a”sense of place” of a wine for many reasons – more to come on this. Your wine lesson for the day – and… you are welcome).
This is not Stags’ Leap Winery; I know I speak a lot about Stags’ Leap Winery, but this is something completely different. This is from St Huberts; an Australian producer that sources and finds great projects all over the world. This is all American born, down to it’s core.
What should you have in your purse? Good question; this is a new release. You are looking under $25. This wine drinks much more expensive than that.
Where can I buy it? Anther good question. I just sold it to Wine Chateau, but there will be others coming. I’ll definitely send an update!
Is it any good? It’s great; not life changing, but very very pleasing. Supple is a good word to describe this wine; ready to drink when popping the cork, tremendous balance, yet lovely structure. Dark berry fruit that paired with our Italian lunch; acidity of the tomato sauce, hot antipasto, fresh sausage and broccoli rabe. The wine stood it’s ground, yet didn’t over power any of the flavors of the food.
Where did you eat? Go here if you have not already; BYOB, chef is friendly and prepared all the food for us (we didn’t look at a menu), and everyone is more than welcoming- shout out to my paleo, gluten free, macro eating tribe – you can do it here! Rusillo in West Caldwell, NJ
Last blog about this wine…I promise.
I was presented with the project of performing a 19 Crimes Dinner at Elixir Bar and Grill in Edison New Jersey. Not going to lie; my wine snob back bone got all twisted. It’s the holidays and time for the pricey stuff; give me some Penfolds Grange and call it a night! 19 Crimes is fun, inexpensive, easy going as far as a palette calibration; where was I to go with this one?
First of all, shame on me. Have I not been telling you wine is supposed to be fun? Let me paint a better scene for you; Elixir has a Mexican twist on their menu. I could not have asked for a better pairing! All of the spices, fried empanadas, and hearty meat entrees came to life with 19 Crimes. 19 Crimes is a BOLD wine and ready to overwhelm you a bit. It needed this menu as a side kick.
What I didn’t expect was a room full of women. Totally not planned, but all of the guests were women! This has never happened to me before, and I need to admit, I was a little taken back. My first thought was – “I got this. Who better to relate to women then me!” Then I realized they had no interest in listening to me, were extremely LOUD with their conversation, were more interested in taking pictures with the wine then tasting it…I hate to say it, but this dinner became very “girly”. With a few days before Christmas, I had to relax and let it ride, and stop judging. Am I all caught up with the tale and not the moment? Do I envision a different notion about women and wine?
Do I not enjoy the act of makeup, dresses, fancy purses…Oh my – you won’t find a more girly girl than me.
I want more than all that though from you, my wine drinker. There are all sorts of people roaming the wine shops, and looking for different experiences. I can respect, but I want more. I want mystery and journeys, questions and provocative conversation, raised voices and opinions, and above all, attention to your own nature and quality of the woman you are. Put down your lipstick and pay attention to what is in front of you!
In the end – just glad you are drinking the stuff. I can’t BANISH (see what I did there) a type of consumer. Stay true and do you boo…
Side note; 19 Crimes “The Banished” paired extremely well with dessert! This wine has some oxidized notes to me, similar to a port style wine, that are a dream with chocolate. We also introduced the newest guy to the block; 19 Crimes Shiraz. Bolder than the others, riper, integrated tannins, plush notes of jammy red fruit, and still $9.99 like the rest of the criminals.
I have a friend that will not stray from his magnum of Cavit Pinot Grigio. He is intelligent and hard working, has a great job at Apple, is a loving father and husband – all traits that should be applauded. Why, then oh why, the Cavit…
Nothing against the wine – I’m not here to down play brands. I’m not hear to make someone feel bad about their wine choices either. I think it is funny though that consumers believe you can only drink well if you have the dollars. My friend can obviously afford an upgrade, but refuses. He has found what his pallet enjoys, and for goodness sakes, probably keeps Cavit alive in New Jersey all by himself!
Will I break the bank on a wine for my friend? Hmmmm? Honestly, I don’t pull out the good stuff for my family and friends. I live alone, so don’t often open an expensive bottle for myself. Maybe because I’ve felt a shift in my wine drinking about a year ago; it’s become a study, a conversation, more of an opinion, and a mystery. When you stop drinking, you notice those that continue drinking. You see the swollen bellies, the blurry eyes, the motor functions with the slight delay…again, not judging. Just not for me anymore.
That’s not to say wine is out of my life….oh no no no. I’ll skip the Cavit though, and wait for the Georges De Latour from Beaulieu Vineyards. Pricey, pricey pricey; only when celebrating the fact I sell such a wonderful wine, and at a company dinner, would I enjoy such a treasure. Ok, maybe a hot date, but those are few and far between.
What is this fancy thing? Mostly Cabernet Sauvignon, about 6% Petit Verdot added in for inkiness, aromas, sexy notes on the end. (do I like Petit Verdot?) This is the benchmark of Rutherford California Cab; there is not a better picture.
Why so special? The grapes for this wine are sourced from some of the original vineyards first planted in the 1900s from Beaulieu Vineyards. For California, that is huge. Cali doesn’t have the history that many European wines have, or a stand in the soil for that long. This wine was a brain child of some of the best pioneers of California winemaking for a reason. When drinking this wine, you will taste the history and subtelies good winemaking is all about. You may hear “Rutherford Dust” along your wine drinking way; here is the perfect example. Complexity, silkiness, with a rumble in the back of your throat full of coated black raspberries and earthiness love.
What to have in your purse? About $100 bucks. Chant “Holiday Wine” and you will feel better. Ask for the “GDL” if you want to look cool; an insider nickname for this wine. I didn’t know what my co-workers were referring to, when discussing GDL, for about 3 months….
Got it, now what do I do with it? If you can afford to, put it away. This wine will taste remarkably better in five years. My ex husband would say that is ridiculous, and tell you to drink the sucker. I had a rib eye with this wine and was over the moon. When drinking this wine, I tried to notice not only the steak and wine pairing, but the nuances of the pepper and seasonings, the way the chef grilled the steak, the fatty part of the meat versus by the bone…geek moment, but worth it!
Where did you have this wine Susan? At Capital Grill in Paramus of course! Go there NOW!